MENA Marketing Lead
Job Description
MENA Marketing Lead drives regional marketing strategy, brand growth, user acquisition, partnerships, campaign execution, market research, and performance optimization across Middle East and North Africa markets.
Key Responsibilities
- Develop regional marketing strategies for MENA growth markets.
- Plan localized campaigns across digital marketing channels.
- Manage brand positioning for Arabic-speaking target audiences.
- Coordinate influencer partnerships and community engagement programs.
- Track campaign performance, budgets, leads, and ROI.
- Collaborate with sales, product, and creative teams.
- Conduct competitor analysis and customer behavior research.
- Ensure culturally relevant messaging across regional markets.
Skill & Experience
- Strong knowledge of MENA consumer market trends.
- Expertise in SEO, SEM, and social advertising.
- Excellent Arabic and English communication abilities preferred.
- Experience managing regional marketing campaigns and budgets.
- Data-driven approach to performance marketing optimization.
- Strong leadership, collaboration, and stakeholder management skills.
Bonus: 25% + equity
Note: Salary depends on experience and skills and is paid in local currency.
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