Sradha Mehta

Social Media Manager
February 6, 2001

About Candidate

Creative and results-driven Social Media & Communications Professional with hands-on experience
in content creation, copywriting, social media, client & team handling and in communication. Proven
ability to manage multi-channel campaigns, also generated 2 lakh+ impressions & 1600+ followers
on LinkedIn for my client. Skilled in content strategy, research, editing and collaboration across
creative and technical teams to deliver impactful communication and marketing outcomes.

Location

Education

M
MA, Mass Communication and Journalism (Digital Media) 2022 – 2024
MIT ADT University
B
BA, Mass Communication and Journalism 2019 – 2022
Arka Jain University
S
Senior Secondary (XII), Commerce 2019
Vidya Bharati Chinmaya Vidyalaya (CBSE)
S
Secondary (X) 2017
Vidya Bharati Chinmaya Vidyalaya (CBSE)

Work & Experience

S
Social Media Manager & Business Development Associate (later) Sep 2024 - Present
Big Leap Strategy

Executed content calendar for campaign performance & community management using analytics tools.
Created compelling ad & post copies, brochure content, and engaging social media captions.
Handled end-to-end management including content planning, scheduling, analytics, and optimization.
Coordinated with design team to ensure creative deliverables across platforms.
Generated 2 lakh+ impressions & 1600+ followers on LinkedIn for my client during 6 months of campaign.
Managed client communication, gathered requirements, and ensured timely delivery of campaigns.
Developed data-driven content calendars and improved engagement rate by 2.5%.
Conducted market research to identify new business opportunities, and maintained data records as a
CRM management process. Generated 100+ leads through research process.
Executed influencer collaborations for Sugee to enhance brand awareness.

C
Content Writer Aug 2023 - Feb 2024
Infinity Business Insights

Created press releases and analytical content for various industries.
Conducted in-depth market research to conceptualize emerging trends.
Wrote 30 PRs per day on different industries.

R
Radio Jockey & Script Writer (Internship) Jul 2023 - Aug 2023
Akashwani Jamshedpur

Scripted and recorded voiceovers for Independence Day programming.
Edited audio segments using Sound Forge software.

S
Social Media Manager Jul 2021 - Oct 2021
Jamshedpurtainment

Researched about the latest news.
Produced and edited high-quality content videos daily using Canva.
Provided voiceovers for multiple video projects.
Wrote one article per week.

Skills

Communication
100%
Canva
80%
Creative & Copy Writing
80%
Research
100%
Client Handling
95%
Video Editing
60%
Anchoring
80%
MS-Word
100%
MS PowerPoint
80%
Adobe Premiere Pro
50%
Meta Ad Suite
85%

Awards

C
Content Writing 2025

It was an 8-session program where I gained in-depth knowledge of long-form content writing. Each session covered different aspects such as research techniques, audience analysis, structuring engaging articles, optimizing content for SEO, and maintaining a consistent tone and flow. The program also helped me enhance my storytelling skills, improve editing precision, and understand how to create impactful, value-driven content tailored to different platforms and audiences.