Paid Ads Specialist

Job Description

Paid Ads Specialists plan, launch, and optimise targeted advertising campaigns across Google Ads and social media platforms to increase conversions, generate leads, and maximise return.

Responsibilities

• Develop and manage paid advertising campaigns
• Optimise Google Ads and Meta Ads
• Conduct keyword research and audience targeting
• Monitor campaign performance and conversion rates
• Manage advertising budgets and bidding strategies
• Perform A/B testing for campaign optimisation
• Analyse ROI and advertising performance metrics
• Prepare detailed campaign performance reports

Required Skills

• Google Ads and Meta Ads expertise
• Pay-per-click (PPC) campaign management
• Google Analytics and conversion tracking
• Keyword research and audience segmentation
• Budget management and bid optimisation
• Data analysis and performance reporting

Note: Salary depends on experience, skills, location, and is paid in local currency.