Digital Marketing Specialist
Job Description
Digital Marketing Specialist plans, executes, and optimizes online marketing campaigns to grow brand visibility, traffic, and conversions. The role manages SEO, paid ads, social media, email marketing, analytics, and content strategies, using data-driven insights to improve ROI, customer engagement, and sustainable business growth across diverse platforms and evolving digital ecosystems.
Key Responsibilities
- Plan and execute integrated digital marketing campaigns globally
- Manage SEO, SEM, and paid advertising strategies effectively
- Optimize website content for traffic, rankings, conversions growth
- Analyze campaign performance using analytics tools regularly insights
- Plan social media calendars and audience engagement activities
- Coordinate email marketing campaigns and automation workflows efficiently
- Collaborate with designers, writers, and sales teams closely
- Monitor budgets, ROI, and optimize marketing spend continually.
Skill & Experience
- Strong knowledge of SEO, SEM, and analytics tools
- Hands-on experience with social media advertising platforms management
- Proficiency in Google Analytics, Search Console tools usage
- Content strategy, copywriting, and conversion optimization skills expertise
- Data-driven mindset with strong analytical thinking abilities required
- Excellent communication, teamwork, and project management skills capabilities.
Note: Salary depends on experience and skills and is paid in local currency.
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