Salman Wajahat
About Candidate
• Designed and executed integrated sales and marketing strategies for the Middle East, delivering 10% YoY revenue growth and 20% B2B/B2C customer expansion in the regulated healthcare sector.
• Directed financial oversight for a 20M AED marketing budget, optimizing ROI across all countries by directing local teams and agency partners.
• Led brand positioning and communications, increasing brand visibility by 15% through digital channels, retail outlets, HCP workshops, roadshows, and government-led initiatives.
• Drove key account growth with public hospitals, private clinics, and corporate wellness programs, managing the full sales cycle from lead generation to deal closure.
• Managed external agencies overseeing end-to-end campaign delivery, including Google/Meta Ads, pharmacist symposiums, and corporate events.
• Implemented CRM workflows and Power BI KPI dashboards for real-time performance tracking and continuous optimization of sales processes.
• Built and led a multidisciplinary team of 10+ professionals across sales, marketing, events, and agencies, achieving a 20% productivity uplift.
• Planned market entry, product launches, and strategic partnerships to expand business footprint and revenue by 10% across the region.
• Designed 2 extensive training programs for the sales team’s competency development, product knowledge and competitive intelligence.
