Nadia Al-Dhahir

- Led multiple high-impact content campaigns and strategies for Dubai Holding, TAQA Distribution and PUMA, spanning social, brand, editorial and internal communications.
- Delivered top-performing campaigns achieving ~70% higher engagement vs other Dubai Holding campaigns, including Emiratisation initiatives.
- Drove TAQA Distribution’s post-merger social transformation, contributing to 100% LinkedIn follower growth within one year.
- Led social performance reporting and optimisation, using insights to refine strategy and improve engagement.
- Managed teams and collaborated with cross‑functional, international stakeholders across Publicis Groupe.
- Supported major new‑business pitches (Samsung, Nakheel, Meraas, Dubai Properties and Talabat).
- Lead PR campaigns and events both locally and internationally.

- Developed AI strategies with a 30% increase in engagement.
- Executed e& sub-brand calendars for an overall 25% growth.
- Enhanced e&'s branding with a 20% hike in brand recognition.
- Utilised data analytics to measure content performance, achieving a 35% improvement in content reach and engagement.
- Launched UGC for a 40% increase in community engagement.

- Delivered coherent and engaging content aligning with brand guidelines, resulting in a 25% increase in global leads.
- Enhanced productivity by 35% with new processes and workflows.
- Collaborated with cross-functional teams to improve product offerings, leading to a 60% increase in Click-Through Rates (CTR).
- Utilised advanced AI content tools, increasing efficiency by 40%.
- Localised content for regional consistency, leading to a 250% increase in engagement.
- Provided leadership and guidance to the Content, Digital and Creative Teams in the Marketing Departments across 65 countries.
- Leveraged data and insights to create customer-first strategies for multiple platforms.

- Produced content with 30% growth in brand awareness.
- Lead the Marketing Department across five international offices.
- Managed a team of 20 freelancers, influencers and agencies.
- Developed an annual content strategy, increasing social media engagement by 40% and a hike in CTR and visits.

- Produced front-cover articles for English and Arabic issues.
- Generated daily online articles and managed the social media strategy, increasing online engagement by 30%.
- Edited and reviewed other writers' content.
- Produced and presented online business shows.

- Crafted daily blogs and a monthly social media roadmap.
- Authored a weekly column in Khaleej Times for the COO.
- Produced B2B and B2C newsletters and trend-cycle emails.

- Established university publications, enhancing communication.
- Wrote content for marketing materials, ensuring consistency.
- Managed the social media team and content across multiple platforms.
- Worked with multi-functional teams and stakeholders.

- Developed campaigns resulting in 25% increase in revenue across multiple clients.
- Planned film productions, allocation and monitored budgets.
- Established a branch from London to Kurdistan, Iraq, increasing market reach.

- Founded and led a couture tailoring and alterations business, overseeing all aspects of operations, client experience, and business growth.
- Acted as a personal stylist for a diverse clientele, delivering bespoke fashion solutions and building long-term client relationships.
- Developed and executed integrated marketing strategies across social media and TV, driving brand awareness and customer acquisition.
- Managed end-to-end business operations including budgeting, supplier coordination, pricing strategy, and service delivery.
- Led client consultations and fittings, ensuring a high-quality, personalised service aligned with luxury standards.
- Organised and executed brand activations and promotional initiatives to increase visibility and engagement.
- Built and managed partnerships with suppliers and industry contacts to support business growth.

- Hosted a weekly film, music and entertainment programme, delivering engaging on-camera presentations to a broad international audience.
- Conducted high-profile interviews with celebrities, managing conversations with confidence, adaptability and strong editorial judgement.
- Collaborated closely with production teams on scripting, segment development and show structure to ensure compelling and cohesive content.
- Led on-location shoots, red carpet coverage and special segments, maintaining professionalism in fast-paced, high-pressure environments.
- Built strong on-screen presence and audience connection, contributing to viewer engagement and programme appeal.
- Contributed to content ideation and storytelling, ensuring relevance to audience interests and cultural trends.