Mariam Gomaa

- Led the development and governance of scalable design systems across Al Mahhar Holding company and its subsidiary companies (Petrotec, Q-Fab, KOOP, TSR, Al Mahhar Kuwait, etc.).
- Designed and maintained comprehensive brand and visual identity guidelines (CI Manuals), aligning digital products and user interfaces with cohesive brand standards.
- Redesigned and optimized company websites and digital platforms, enhancing usability, improving user flows, and strengthening overall user experience.
- Collaborated with developers and cross-functional teams to implement UI improvements and ensure seamless design-to-development handoff.
- Oversaw external creative vendors and exhibition design execution to maintain visual consistency across physical and digital touchpoints.
- Produced digital assets, interactive media, and motion graphics to support product launches and marketing initiatives.

- Led the design of digital and on-ground visual systems for large-scale exhibitions, ensuring cohesive user journeys across physical and digital touchpoints.
- Designed and optimized exhibition websites UI, focusing on usability, navigation clarity, and user engagement.
- Developed wayfinding and environmental design systems (Conference areas, Event maps, VIP zones, Competition stages, Entrance flows, and Signage systems).
- Produced integrated digital and print campaigns, including online assets and advertising materials.
- Managed and mentored junior designers, ensuring design quality and consistency across projects.

-Led the design of all company websites and mobile applications, as well as digital products developed for external clients.
- Developed a POS banking application currently deployed across payment terminals in Qatar.
- Designed an accessible government kiosk application, incorporating inclusive UX principles for visually impaired and elderly users.
- Managed exhibition visual systems and digital collaterals, ensuring cohesive brand and user experience across touchpoints.
- Produced motion graphics and 2D animations supporting digital products and campaigns.