Ashirwad Das
About Candidate
Marketing Manager at Don Bosco Seawoods
Location
Education
Specialisation in Advertising Management
Correspondence course
Dropped out in final sem (Health issues)
Work & Experience
✟ Primarily posted under The Stellar Don Bosco Academy
✟ Also took on the marketing and operational responsibilties of Don Bosco Senior Secondary
School, their Social Services division, as well as the psychological welfare unit named
Prafulta
✟ Secured multiple long term collaborations worth crores with multiple educational, training,
skilling and upskilling industries
✟ Navigated advertising and business development challenges while adhering to the unique
legal framework in place for The Don Bosco Academy; which being a Section 80 (Non-Profit)
organisation was an unpredented scenario for achieving unhindered monetization
✟ Managed website development and was in-charge of the team of developers at BoscoSoft
Technologies for the same
✟ Directed the content creation, posting and sceduling for four different Instagram handles,
one YouTube channel, and two Facebook pages - parallelly, on a weekly basis
✟ Personally created the offline print marketing materials pertaining to state-wide events
✟ Coordinated the production of multiple short films pertaining to the School and the Academy
❌A part of CIBA (Centre for incubation and Business Acceleration); BLL is an event-based
subscription model networking platform for businesses (founders and entrepreneurs)
❌Looked after the company’s communications across YouTube, Instagram, Facebook,
LinkedIn
❌Acted as a Marketing Consultant to all clients members of BLL on a personal as well as
professional capacity
▪ Site link: cmprindia.org
▪ Original domain: anushkakulkarni.in
▪ Implemented SEO tactics along with periodic blog post releases in-lne with accepted SEO norms
▪ WordPress for web design and development, GoDaddy for hosting, Yoast SEO for optimisation and Google Analytics for traffic monitoring
Did research, case study, campaign planning, brand management and tailoring of client pitches for the industrial automation oriented B2B SaaS company
☑ Started out as an individual contributor, was made a TL later on
☑ Set up the launch(creatives+social media calendar) for 5 different start-ups in 5 different sectors, namely; SkillTurn(Education), HumTumBiryani(Food), KaabilJobs(Employment), ConfirmYatra(Travel&Tourism) and one more
➥ Did research, ideation, copywriting, content creation and much more
➥ Created a three month rebranding strategy for a restaurant chain and presented it as a pitch deck
» Revamped and redesigned (as well as developed and hosted offline with about a dozen landing pages and interactive animations) the website of a branch LivePixel International for which a quotation of 8 lacs was received for site building, hosting and maintenance
» Negotiated, met and arranged for vendors for the purpose of site creation
» Created 46 Festive Creatives for an entire year for a corporate event management division
of the company dealing in B2B
► Operated on AutoCAD/CADCAM
► Learnt the functioning mechanism of 3D printing and spooling at an industrial scale
► Had exposure to ground level factory and industry operational mechanism
Skills
Marketing
Awards
Issued by IGNOU
