Senior Manager – Social Media Marketing
Job Description
Senior Manager – Social Media Marketing leads the company’s digital presence across all social platforms, developing strategies to enhance brand awareness, engagement, and conversions. This role oversees content creation, campaign execution, analytics, and team performance. The candidate ensures alignment with business goals, drives social media innovation, and manages partnerships to optimize performance through data-driven insights and creative storytelling for impactful online branding.
Key Responsibilities
- Develop and implement social media strategies aligned with business goals.
- Oversee creation of engaging content for various social platforms.
- Manage and guide social media team for daily operations.
- Analyze performance metrics and optimize campaigns for maximum engagement.
- Collaborate with marketing, design, and PR teams for unified communication.
- Monitor trends and competitor activities to improve marketing strategies.
- Plan and manage paid advertising across all digital channels.
- Ensure brand consistency and messaging across all social platforms.
Skill & Experience
- Expertise in social media tools and analytics for campaign optimization.
- Strong leadership and communication skills for managing creative teams.
- Proficiency in content strategy, digital storytelling, and brand engagement.
- Analytical mindset to interpret metrics and drive strategic decisions.
- Up-to-date knowledge of trends, algorithms, and online consumer behavior.
- Creative vision to produce impactful and shareable digital campaigns.
Note: Salary depends on experience and skills and is paid in local currency.
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